Our Philosophy
Customer Relationship Management (CRM), is an application that allows businesses to track and measure all customer activity and interaction. The information gathered by the CRM is used to improve customer service efficiency and enhance the customer experience with the goal of gaining customer loyalty, building your customer base, and increasing profits.

CRMs are an invaluable tool for today’s business owners. They give you a real-time view of how your entire company is performing. CRMS can generate reports for analysis on any and all aspects of your business including:
- Tracking & managing sales leads
- Identifying your most effective sales campaigns
- Organizing customer data
- File upload ability to share & store customer documents
CRMs provide additional organizational elements to help you more effectively manage your operations:
- Calendars, task managers, customer leads, and vendor databases
- Secure login areas with adjustable access for different employees
- Powerful salesforce support with calendar features, task managers, callback notes, & customer & vendor databases
Benefits of CRM System Implementation
increased sales
CRMs have a positive impact on every aspect of business operations thereby improving customer service and increasing sales.
Improved customer retention
Improved customer service combined with the ability for personalized follow-up encourages repeat business.
Enhanced efficiency & productivity
CRMs increase the efficiency of business operations which in turn increases productivity.
centralized database
All the information you and your team need in one place, saving time and preventing tasks from being overlooked.
Managed lead nurturing process
Lead nurturing can be an overwhelming task. CRM System Implementation will simplify the process and make it more effective.
customer segmentation
Properly segmenting your customer base will allow you to create highly targeted marketing campaigns that reach the right audience with the right information.
automated sales reports
No more hours of compiling sales information to create reports. CRMs increase accuracy and save time.
improved sale forecasting
CRMs provide business owners with insights to help them better predict and plan for future sales.
efficient internal communications
Better internal communications ensure that everyone on your team is up-to-date on all projects and prevents tasks from falling through the cracks.
Looking for CRM System Implementation in North Carolina to get your business noticed?
RAC Consulting can provide your business with customized CRM system implementation to maximize your sales and keep your entire operation running more efficiently. We build our CRM systems in Responsive Web Design which means that your employees and sales force can easily view and share all of your information from the ease and convenience of their smartphones, tablets, or computers.
Look no further than RAC Consulting for your CRM System needs. For more information, you can contact us or give us a call at 888-233-1795.